A partner in shaping the business
LR builds software that structures organizational know-how and embeds it into everyday operations. Its work connects AI products with the practical needs of the teams using them.
As a strategic designer, I participate in the business from both the brand and product sides. The work brings together how LR presents itself as a company and the research behind what it builds next.
A new identity and corporate website
I led branding across LR’s new logo and corporate website, shaping the company’s identity through its visual language and presence on the web.
The website brings LR’s direction, businesses, and team into one place. The identity extends across these touchpoints, from the logo to the visual expression of the site.
Researching the next products
Alongside the brand work, I contribute to research and development for Flowbase and LR’s next flagship product. This ongoing involvement connects my role in shaping the company’s identity with the work of developing its products.
Building the tools behind the expression
I develop tools such as Shaderbook while working on LR’s brand and visual identity. Building the tools is part of exploring the design itself: it creates a space to try visual ideas and work with them directly.
Shaderbook is a personal library of WebGL and Three.js shader scenes, with a browser-based Studio, reusable presets, and a lightweight SDK for embedding visuals into websites. It brings authoring, adjustment, and reuse into the same workflow.
An ongoing design partnership
Business direction, brand identity, product research, and tools for making new expressions are all part of my work with LR. Together, they describe a continuing partnership across the company and the products it is building.